Experiential Design
Throughout my career, I’ve specialized in designing spaces that uphold brand consistency while maximizing creative potential. Collaborating closely with architectural firms, engineers, construction managers and contractors, I thrive on pushing boundaries and thinking innovatively together – even when my ideas are initially met with skepticism. From testing the resilience of a 20-foot kite logo sign atop a building in hurricane-force winds to engineering electrical systems for an uplifting cloud art installation for ailing children, I excel in visualizing and executing projects that defy conventional limits. I have a knack for turning skepticism into admiration and consistently delivering outcomes that surprise and inspire. Each project brings unique challenges that strengthen the enduring relationships crucial to the world of experiential design, proving that innovation and collaboration are key to our shared success.
Brand Strategy
With a strong focus on data-driven insights and consumer trends, I develop innovative creative strategies to effectively position brands and drive compelling storytelling. Strategically scaling to minimize creative production expenses and turnaround times, my career has been marked by achieving significant cost savings, implementing cutting-edge technologies, and mentoring teams to elevate creative capabilities. Whether leading special projects or advocating for impactful solutions, I am committed to delivering exceptional outcomes, producing creative efficiently at scale and maintaining brand integrity in every endeavor.
Marketing Campaigns
As a seasoned leader in creative strategy and marketing within the healthcare industry, I bring decades of experience driving impactful campaigns and fostering cross-functional collaboration. Currently serving as National Director, Creative Portfolio Strategy at HCA Healthcare, managing a substantial annual paid media budget, I lead a dynamic team overseeing strategic service line campaigns across 186 hospitals and 2,400+ sites of care. My expertise lies in integrating closely with diverse teams — including design, video, content and digital — to optimize campaign efficiency across both paid and non-paid media channels and achieve business goals.
Interior Design
With a constant penchant for design, I extend my creativity beyond the workplace to reimagine interior spaces. Alongside my husband, a mechanical engineer (and my intellectual opposite!), I indulge in transforming residential properties during our off-hours. Together, we’ve revitalized and sold three homes, currently embarking on our fourth project. While interior design fuels my passion for innovating, it also serves as a vital creative outlet amidst my career’s evolution towards leadership, mentoring and coaching. Balancing these roles allows me to channel my design expertise into strategic problem-solving meanwhile strengthening my partnership at home and providing the ultimate work-life balance.
