BRAND STRATEGY
Head & Neck Specialists
Led the integration of high-value local physician group acquisition aimed at expanding regional market share; through strategic implementation, established consensus on new identity and successfully closed contract, introducing a revitalized identity that increased awareness in both existing and new markets
The team.
Creative Director: Lisa Garcia
Lead Designer: Eddie Daws
Project Lead: Dr. Terry Day
Key Stakeholders: Division President, CFO, SVP of Strategy, VP of Marketing, Head & Neck Physician Group, Division Director of Physician Services Group
Personal achievement: Establishing a new, go-to-market identity in record time and under budget.
Personal learnings: For quick, creative inspiration, delve into personal stories.