EXPERIENTIAL DESIGN

Orange Park Medical Center Pediatric Program

Successfully formulated harmonious relationship with newly acquired pediatric group, leading to the revitalization of pediatric identity and elevating both hospital and practice consumer experiences

Concepts

Concept presentations were conducted for leadership, culminating in the selection of a friendly giraffe character branded in the hospital’s distinctive orange color.

Mockups

A brand suite was created and traffic flow studies were conducted to formulate a recommendation on optimal opportunities for experiential branding throughout the hospital and physician practice grounds, including social media photo ops, child and parent-friendly activities and patient experience satisfiers such as way finding and educational material. A second round of presentations unveiling the new brand suite and final recommendations was shared with leadership for final approval.

A community kickoff event including local family-oriented vendors, showcased the upgraded experience.

Emergency Room entrance

Emergency Room entrance

Emergency Room entrance

Inside of the waiting room, a digital floor game projected from a ceiling projector sits next to the hippo photo opportunity

Emergency room waiting room

Emergency room waiting room

Hippo photo opportunity

Small friends “hanging” out in a pediatric unit hallway

Emergency room patient suite

More friends enjoying the nursing station in a pediatric unit

Pediatric unit hallway

Physician practice check in counter

Physician practice waiting room

Physician practice waiting room

Application

After meticulous budgetary strategizing, the approved applications were successfully produced and deployed.

The team.

Creative Director: Lisa Garcia
Facility Marketing Lead: Carrie Turansky
Key Stakeholders: CEO, CFO, Physician Head of Pediatrics, SVP of Strategy, VP of Marketing
Agency: The Montello Group
Special Thanks: To the nurses and hospital colleagues that assisted us with the endless amount of logistics, coordinating and research involved.

Personal achievement: Closing pediatrics contract resulting in subsequent successful implementation of hospital pediatrics program; becoming an integral player in branding and marketing decisions within facility, physician and leadership teams
Personal learnings: Listen – first – so as not to miss what is unsaid. Then – share ideas and enthusiasm (which is still a lesson I use to this day!).