MARKETING CAMPAIGN

Take That

Emergency services campaign aimed at increasing consumer sentiment and emergency room admissions and visits throughout target markets with imagery and messaging focusing on research-backed findings of lifestyle photography and an emphasis on getting care quickly and conveniently

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The Business Challenge.

We needed to boost consumer sentiment and emergency room visits. The campaign had to resonate across diverse markets, demographics and identities. The messaging had to be concise to capture attention swiftly, and the imagery had to reflect the diversity across the division’s 12 geographical markets.

The Creative.

Despite budget constraints preventing a custom photoshoot, we creatively utilized available stock photography. We enjoyed experimenting with patterns and pushing the boundaries of the four-wall canvas to curate engaging images that captivated viewers with vibrant colors and dynamic photography. Our approach fostered a fun, upbeat atmosphere underscored by resilience against the challenges of illness and the triumph of healing. Overall, we captured the audience’s attention through a harmonious juxtaposition of color, composition and a captivating headline.

The Results.

The campaign delivered and exceeded all goals and benchmarks. Consumer sentiment, emergency room admissions and visits increased

The team.

Creative Director: Lisa Garcia
Lead Designer: Eddie Daws
Key Stakeholders: SVP of Strategy, VP of Marketing

Personal achievement: Leveraging vendor partnerships to effectively communicate value to internal audiences
Personal learnings: Ask for the impossible, scale back to reality, land somewhere in the middle.