BRAND STRATEGY
Trident Health
Gained political consensus on brand revitalization plan, uniforming color palette and graphic elements across a diverse market, establishing a cohesive, easily recognizable visual footprint and successfully restoring brand awareness, recapturing lost market share and increasing sentiment from both market and colleagues
The team.
Creative Director: Lisa Garcia
Lead Designer: Eddie Daws
Project Leads: Rod Whiting, Kelly Bowen
Key Stakeholders: CEO, SVP of Strategy, VP of Marketing
Personal achievement: Collaborating, managing and coaching to increase efficiencies resulting in reduction of errors and turnaround times; mentorship and development of creative competencies within marketing leadership teams, inspiring in them the ability to be a valuable spokesperson for branding and creative process change
Personal learnings: Life’s better on a team. The more effectively I coach, mentor, and delegate, the greater my work-life balance becomes.