While achieving increased awareness scores and meeting all business goals across multiple markets, our greatest achievement was uniting as a newly centralized team.

As Creative Director, I swiftly cultivated relationships with key stakeholders to support our new creative operational system and reporting matrix. Collaborating closely with the AVP of Content and Creative, we identified and streamlined over 50 freelancers, agencies and vendors, optimizing resources and implementing a consolidated budget for a centralized workflow tool. We leveraged best practices from other divisions and industries and as a result of our research, established quality benchmarks for internal designers and conducted a roadshow to address field team challenges, fostering stronger relationships.

In our first six months, we:
– Implemented a phased onboarding approach and standardized asset naming conventions.
– Adopted a DAM tool and automated processes for efficiency.
– Rolled out a new workflow tool, training teams and conducting quarterly feedback surveys.
– Achieved significant operational savings, reduced project and design turnaround times and streamlined administrative hours.
 
Subsequently, we continued to save an average of $250k annually on creative expenses and maintained a 14/15 average customer feedback score. However, our most significant success was achieving exemplary work-life balance through optimized resources and enhanced technological capabilities, enabling us to truly ‘Live Our Healthy’.”