BRAND STRATEGY
Memorial Health
Identity cohesion for group of acquired regional hospitals and creation of scalable brand model resulting in enhanced brand recognition, efficient onboarding and training of colleagues utilizing optimized design solutions and resulted in minimized production costs, turnaround times, and administrative hours
The team.
Creative Director: Lisa Garcia
Lead Designer: Eddie Daws
Facility Marketing Lead: Julie Tyre
Key Stakeholders: CEO, CFO, SVP of Strategy, VP of Marketing
Special Thanks: To Eddie Daws – a gentlemen, a scholar and a phenomenal graphic designer and semi-pro athlete.
Personal achievement: Scaling existing resources
Personal learnings: You almost never need to start from scratch + the profound power of an efficient process.